Matéria em inglês tirada da www.billboard.com
By coupling several announcements and releases with online contests and promotions, Linkin Park earned the biggest jump on Billboard's Social 50 chart this week, rising from No. 24 to No. 10.
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
While Linkin Park's upcoming album, "Living Things," isn't due until June 26, the band has worked to build anticipation about the release by game-ifying the release process.
On April 16, fans unlocked the album's first single "Burn It Down" by playing an interactive browser game on one of the group's many micro-sites (while the promotion has ended, the game can be found at the bottom of the website).